ABOUT

About

Hello, I’m Joy Pachi — an artist and graphic designer based in Thailand.

I was born in Bangkok and hold a Bachelor’s degree in Communication Design.

My journey with embroidery began more seriously, while I was pursuing a Master’s degree in GraphicDesign at Tama Art University in Japan. During that time, embroidery became a quiet daily practice — something I returned to slowly, patiently, and with intention.

Over the years, I’ve continued to practice and grow little by little.

Today, I work as a full-time online creator, sharing embroidery patterns and creative work with people around the world.

 

Joooyco Studio

Joooyco Studio was founded in 2020, growing from my long-standing love for graphic design and hand embroidery.

My work is inspired by the gentle beauty of nature — plants, flowers, animals, and everyday surroundings — as well as cultural stories, myths, and folk tales from different parts of the world. I enjoy translating these inspirations into simple forms, soft color palettes, tactile textures, and thoughtful graphic compositions, which have become a signature of my design approach.

In recent years, my focus has naturally shifted toward creating work that invites people to slow down and reconnect — not only with their hands, but also with the natural world around them. I hope to continue exploring projects that gently encourage awareness, care, and appreciation for nature and the environment.

About the Patterns

Joooyco patterns are created for those who want to slow down, stitch mindfully, and enjoy the quiet joy of making something by hand. Whether you’re new to embroidery or returning to it as a calming ritual, each pattern is designed to be approachable, thoughtful, and meaningful.

Thank you for taking the time to visit and stitch along with me.

You can follow my latest work and updates on social media below.

With warmth,

Joy

Owner & Designer, Joooyco Studio